Cleaning up the shoreline and the ocean is everybody’s business. This is the message imparted by the Shore It Up campaign of Metro Pacific Investments Foundation. “We Filipinos love the beach; this is our way of spreading the message that, it’s time every one of us do our part. We have seen the devastation of the recent typhoons, especially after tons of garbage are left when the flood subsided.
“We hope everyone realizes what this means. We should do something; it’s time to clean up,” said Ms. Melody del Rosario, President of MPIC.
Shore It Up is the corporate social responsibility project of MPIC under Metro Pacific Investments Foundation (MPIF). It focuses on underwater and coastal clean-up as its core activity. Yearly, Shore It Up also engages in various environmental rescue, restoration and revival activities such as mangrove planting, tree planting, giant clam seeding, giant clam moving, and artificial reef installation to name a few.
The Mother of Shore It Up
Melody M. Del Rosario has been with the Metro Pacific Group since 1993, and has over 16 years of experience in the field of public and media relations, corporate communications, advertising and corporate social responsibility.
Ms. del Rosario is in charge of strengthening the credibility and corporate public image of MPIC by planning and overseeing the implementation of strategic corporate communication programs, reputation and crisis management as well as working closely with the corporate communication team of the group.
Ms. del Rosario is also the Corporate Information Officer of MPIC and Metro Pacific Tollways Corporation for the Philippine Stock Exchange and Trustee of the MPIC Foundation.
Board of Advisors
Our practice in Shore it Up is not far from our corporate culture in MPIC, we engage technical partners who are experts in the industry to give us insights in achieving our long-term goals. The quest to raise the level of awareness on our marine ecosystem has gone beyond coastal cleanup. We realized that if we want to create a bigger, deeper and lasting impact, our journey, should be well-guided, saving the foundation’s precious time and funding; while avoiding possible setbacks.
And so we have formed SIU’s board of advisors: Chosen because they stood out from the rest, possess solid experiences, generous in sharing information and passionate in their field.
RADM Geronimo P. Reyes PCGA
Dr. Jurgenne Primavera
Anvil Award of Merit for sustained PR Program for the Environment
Shore it Up 2012: Rescue, Restore, Revive 2012 Anvil Awards, and Public Relations Society of the Philippines